April 28, 2017

Good Karma, now on-the-go

The folks at Karma Cola are at it again, giving UK consumers more reasons to indulge in tasty, organic soft drinks in an ethically cool way.

Alongside their original, sleek glass bottle counterparts, Karma Cola and Friends – Gingerella ginger ale and Lemony lemonade – are now available in squat new 250ml aluminium cans. The snack size format, which is smaller than a standard canned soft drink (330ml), is set to take on the growing ‘food-to-go’ market encouraging retailers to offer an ethically sourced fizzy drink made with real organic and Fairtrade ingredients.

As well as food-to-go outlets, the cans were created to appeal to the on-trade, where mixologists have been looking for natural mixers to accentuate the flavours of premium and craft spirits.

Unlike other soft drinks, Karma Cola & Friends are made with natural organic and Fairtrade ingredients, including organic cane sugar, real cola nut, vanilla, lemon and ginger, no artificial flavours, colours or preservatives.

There’s a lot of good karma in these small cans of premium pop. Named ‘The World’s Fairest Trader’ in 2014 by Fairtrade International, Karma Cola is making a big difference for cola nut farmers in a small village in Sierra Leone, sending part of the proceeds from the sale of every product back to invest in community projects.

By sourcing Fairtrade cane sugar, they help small-scale sugar farmers in India to be paid fairly for their crops, feed their families and create better lives for their communities.

They say at Karma Cola, when you’re thirsting for cold drink, don’t be tempted… drink no evil.

Karma Cola 250ml can

Karma Cola, Gingerella ginger ale and Lemony lemonade cans are available in Waitrose stores and Whole Foods Market, and Selfridges RRP £1.25.

Four packs of Karma Cola, Gingerella and Lemony cans will also be available at RRP £3.95 – perfect for the take home market.

Karma Cola, Gingerella ginger ale and Lemony lemonade bottles are available in Waitrose stores nationwide, Ocado.com and Waitrose.com, RRP £1.59.

For more information and stockist details visit www.karmacola.co.uk