October 23, 2019

Fruit Bowl to launch Unicorn Fruit Flakes SKU

UK based children’s snack company, Fruit Bowl, known for its healthy fruit snacks and treats, is set to add to its Fruit Flake range with the launch of a brand new Unicorn Fruit Flakes SKU – a product that fully embodies its “fruit made fun” brand messaging.

Unicorn Fruit Flakes are a mixture of Fruit Bowl’s top selling Flake flavours –  Raspberry, Strawberry and Blackcurrant Fruit Flakes, and are made from soft, chewy pieces of real fruit purées. Unicorn Fruit Flakes will be available in convenience ready single packs (RRP: £0.49) as well as multipack bags (RRP: £2.00). The multipack bags will be launching into Morrisons stores in April, with a further launch into Waitrose timed in May.

All of Fruit Bowl’s Fruit Flake products are made with real fruit, giving parents peace of mind that the snacks also contribute towards their child’s five a day. The range is also gluten-free, vegan and veggie friendly and with only naturally occurring sugars, each pack contains the same amount of sugar found in a single apple.

Tapping into the consumer demand for unicorn themed products, Unicorn Fruit Flakes are packaged in eye-catching colourful, ‘magical’, shiny film, meaning the snack truly embraces the unicorn trend, on the inside and out. Fruit Bowl’s key dietary messaging can be found on the outer multipack packaging, clearly communicating the products’ benefits, whilst the inside multipack packs are full of fun, with a variety of colourful designs such as unicorns, mermaids and flamingos to encourage children to up their fruit intake.

With a Fruit Bowl survey showing only 9% of children are currently reaching the recommended five a day intake, it’s no wonder a Mintel survey found 50% of parents who buy snacks for children agree that it is hard to get children to eat healthier snacks[1]. That’s why Fruit Bowl want to make it easier for parents to boost their child’s fruit and veg intake, and why so many of their products contribute to a child’s five a day.

Alice Bream, Brand Manager at Fruit Bowl, says: “We’re thrilled to announce the launch of our new Unicorn Fruit Flakes into the UK market. Fruit Bowl are getting fully involved in embracing the current unstinting love for the unicorn trend and hope that consumers are just as excited about this product as we are. It’s a great opportunity for us to build the brand as we look forward to a number of new SKU launches for 2019 across both grocery and convenience.”

The launch will be supported with a nationwide consumer launch campaign, which will include the chance to win a unicorn for a child’s birthday party.

The wider Fruit Bowl ranges are readily available at Morrisons, Sainsbury’s, Tesco, The Co-Op, Asda, Waitrose as well as on Ocado and via a number of local and independent stores.


To place an order for single convenience packs, contact Primeline Sales & Marketing by sending an email to [email protected]. For multipacks, email [email protected] or send an enquiry via www.fruit-bowl.com.