June 17, 2021

Fever-Tree launches limited edition cucumber tonic water

Fever-Tree, the UK’s leading premium mixer brand, has launched a limited edition Cucumber Tonic, the taste of British summertime. Fever-Tree Refreshingly Light Cucumber Tonic, created using naturally-sourced ingredients, is a delicate and crisp tonic water, designed to bethe perfect addition to outdoor drinking during the summer months.

The Cucumber Tonic Water is available in 500ml glass bottles in the off-trade and uses a natural cucumber essence, extracted through low-temperature distillation process from fresh General Lee cucumbers to capture the very purest cucumber essence.

The flavour notes of the cucumber essence have been formulated to be perfectly balanced with the gentle bitterness of Fever-Tree’s signature quinine sourced from the Eastern Congo and soft spring water. The result is a tonic with a refreshing taste and aroma, which pairs perfectly with fresh and floral gins and when served with a cucumber ribbon and sprig of fresh mint, gives a fresh cucumber twist on the quintessentially British G&T as well as great accompaniment to premium vodka.

The new release is a limited edition extension to Fever-Tree’s award-winning portfolio of 14 mixers and tonics, all of which are also available in Refreshingly Light variants. This release follows the success of Fever-Tree’s first limited edition, Clementine and Cinnamon tonic water, launched over the Christmas period last year which became the third most popular Fever-Tree product by volume sales in December 2017[1].

Fever-Tree Cucumber Tonic Water will also be served at iconic sporting events throughout the summer including the inaugural Fever-Tree Championships taking place at Queen’s Club, London between 18-24 June where it will form part of the Championship G&T.

Fever-Tree Innovation Director, Rose Black comments: “Cucumber is a quintessentially English flavour which has a strong association with summer drinking. By using pure cucumber essence distilled directly from the cucumber, we have created a great tasting, refreshing tonic that is the perfect drink to be enjoyed during the summer months.

Fever-Tree Cucumber Tonic is currently on sale in Sainsbury‘s and will be available in Waitrose later in summer at an RRP of £1.70 for a 500ml bottle.

[1] Company FY results year end 31st December 2017