September 20, 2018

Fever-Tree and Patrón Tequila mix things up

(© Vincent L Long)

Two of the world’s most pioneering drinks brands, Fever-Tree and Patrón Tequila, have combined their expertise and craftsmanship for the first time to create the bespoke, Fever-Tree Citrus Tonic Water.

A balanced blend of specially sourced citrus including Mexican limes, tangerines and bitter orange, this tonic water has been carefully crafted to pair with Patrón Tequila. Fever-Tree Citrus Tonic Water has been designed to create a range of simple, long, premium mixed drinks aimed at revolutionising consumer thinking – and drinking – when it comes to a tequila and tonic.

This is an incredibly exciting collaboration. Consumers are increasingly searching for both authenticity and taste.” says Fever-Tree co-founder Tim Warrillow. “Provenance and using the highest quality ingredients is integral to both Fever-Tree and Patron and that is why, in developing our Citrus Tonic, we travelled across Mexico to discover the passionate producers growing the finest citrus fruits enabling us to create a mixer to perfectly complement Patrón Tequila.

The ingredient hunting took Tim and the Fever-Tree team to Colima and Michoacán to source the perfect Key limes and Tahitian limes, before heading to Vera Cruz to find the best tangerines. Then it was on to Yucatán, where they discovered the perfect bitter orange to sit with Fever-Tree’s signature quinine hand sourced from the Cinchona trees in the Democratic Republic of Congo. The goal was to create a balance for the sweet citrus and peppery notes of Patrón Tequila and, with the expertise of the world’s number one ultra- premium tequila and the world’s leading mixer, they’ve excelled themselves. “It’s the perfect pairing between two pioneering brands,” says Lee Applbaum, Global CMO of Patrón. Together we are recruiting new customers and changing preconceptions. It showcases the versatility of Patrón and mixability of Fever-Tree Tonic.”

“Simple, long mixed drinks are seeing a huge resurgence in popularity with both bartenders and consumers at home – and Fever-Tree, like Patrón Tequila, is incredibly versatile,” agrees Richard Cuthbert, International Marketing Director, Fever-Tree. “It’s made to pair with more than just gin – of course, Fever-Tree has been showing this side for a while now – our premium mixers are enjoyed with a wide range of spirits – but this bespoke collaboration is something brand new” “Tequila and tonic,” states Lee, “is the new, refreshing long, tequila serve.”

Fever-Tree Citrus Tonic Water will be seeded into and available to try in some of the UK’s most iconic bars and restaurants from 12th September, which will include, London based Dandelyan, Quo Vadis and Sketch as well as Hedonist, Leeds, HMSS Bristol and the The Edgbaston, Birmingham. Key serves will include the iconic Tequila and Tonic as well as a Paloma twist and a Patrón & Fever-Tree Highball. Bartenders who are past and present members of the Patrón Perfectionists Cocktail Competition will be among the first to receive Fever Tree’s Citrus Tonic Water.

Daniel Garnell, Senior Bartender at Dandelyan says: “The new Fever-Tree Citrus Tonic is a really interesting innovation and will be a new lease of life for the tequila and tonic serve. A seamless pairing of the two products results in a perfect combination of vegetal agave flavour combined with the delicate citrus notes in the tonic. We will be serving it as a Tequila and Tonic but have also created some further serves to best showcase why these two brands work perfectly together.”

“The Patrón Perfectionists Cocktail Competition represents a wonderful opportunity, allowing us to maximise global talent,” says Matthew Sykes, Director of International Marketing at Patrón.“It features bartenders from some of the best bars in the world, all huge advocates for the brand. They understand the lengths we go to in creating a simply perfect tequila, which can now be matched with the bespoke Fever-Tree Citrus Tonic Water.”

Tequila and tonic – Patrón and Fever-Tree: introducing a new range of drinks guaranteed to mix things up.

Also available to purchase from 31Dover.com from 12th September 2018:

  • Patron Silver Tequila 5cl + 2 x Fever-Tree Citrus Tonic Water 200ml = £7.99
  • Patron Silver Tequila 70cl + 24 x Fever-Tree Citrus Tonic Water 200ml = £59.99