October 23, 2019

Farm-pressed juice range, Barn Farm Drinks, achieves Nisa listing

Award-winning farm-pressed fruit juice range, Barn Farm Drinks, has secured a partnership with Nisa, the national brand of independently owned retail outlets, part of the Co-operative Group.

The portfolio of six cloudy and clear drinks, which was recently awarded with three 1-star Great Taste Awards, has been made available to 47 Nisa stores across Essex and Suffolk on a direct-to-store ordering scheme. It is the brand’s first national retailer listing.

Nisa retailers can choose from either 330ml ‘grab-and-go’ or 750ml ‘sharing’ bottles, and flavours include cloudy Raspberry & Apple; cloudy Strawberry & Apple; cloudy Blackberry & Apple; cloudy Raspberry, Blackcurrant & Apple; Orange and a clear Raspberry & Apple.

All products in the Barn Farm Drinks range are 100% fruit juice with no added sugar or colours and count as one of your five-a-day. The brand is also one of only two Red-Tractor approved juice producers in the country.

Craig Williamson, founder and Managing Director of Barn Farm Drinks, said: “From the outset we have tried to set ourselves apart from other fruit juice producers by doing things differently, investing in equipment which is normally reserved for the production of champagne to create a deliciously fresh and light fruit juice.

“Our new availability to Nisa stores means customers can benefit from more choice, with a great-tasting soft drink boasting local provenance and natural ingredients, now available to them.

Craig launched Barn Farm Drinks in 2017 after he spotted a gap in the market for quality ready-to-drink juices. Produced in Manningtree, just outside of Essex, the brand has a strong local focus. The juices are made with berries which are either grown on site at Barn Farm or sourced locally and are blended, pressed and bottled on the farm too.

Barn Farm Drinks was recently recognised for its impressive environmental credentials, taking home the Sustainability Award at the 2019 Business Excellence Awards Essex. On the farm they harvest and reuse rainwater, generate electricity from the fruit press waste through an anaerobic digestion electricity generation plant and a 23-acre solar farm provides electricity for 1,400 local homes.

The Barn Farm Drinks range is available for Nisa retailers to order now and could be rolled out nationally across the chain in the future.