Cocksure Brewing Co has announced the launch of a new partnership with leading international development charity Farm Africa. To support the charity’s work with farmers across eastern Africa, the UK brewing company will make a donation for every case of 12 Cocksure craft beers sold.
Calum Doutch, co-founder of Cocksure Brewing Co, explains: “Global poverty is still rife in the 21st century. This shouldn’t be how people live and at Cocksure Brewing Co we would like to do our bit to help address these issues. With the craft beer market in 70 per cent year-on-year growth, we see this as a perfect opportunity.
“In-line with the UN’s new 17 Sustainable Development Goals, and with particular reference to helping eradicate poverty, we want to raise awareness amongst our customers in our own cocksure style. Through the aptly named ‘Give A Cock A Home Project’, Cocksure Brewing Co is helping communities in sub-Saharan Africa by supporting Farm Africa with the purchase of cockerels, chickens, coops and feed.”
Dan Snow, who co-founded Cocksure Brewing Co. alongside Calum, says: “We are delighted to have partnered with Farm Africa. We have long admired the charity’s fantastic work and vision, and look forward to a collaboration based on our shared values of proactivity, entrepreneurship, pushing boundaries and creativity. Combined with Farm Africa’s expertise and ground-staff, Cocksure Brewing Co. hope to empower even more families in rural Africa to build a more prosperous future by turning livestock farming into thriving businesses.”
Farm Africa’s Chief Executive, Nicolas Mounard, is equally excited about the new partnership, which is the first of its kind for both parties. He says: “This is a great way to help Farm Africa provide vital support to farmers whose agricultural production and food security is being seriously affected by significant variations in climate and increasingly frequent droughts. Instead of being totally dependent on good rains to produce a plentiful harvest, diversifying into poultry farming enables farmers to spread their risk and gives them an important alternative source of income alongside their crops.”
To kick off the partnership, Cocksure’s Calum and Dan are taking part in the gruelling RideLondon cycle ride on 31 July and will be raising funds for Farm Africa. Starting in the new Queen Elizabeth Olympic Park in London, the pair will pedal 100 miles from the capital to the Surrey hills and then loop back for a victorious finish on the Mall.