Emmi CAFFÈ LATTE is changing the look of its on-the-go iced coffee. Building on the success of last year’s limited edition Christmas wrapping-paper design, CAFFÈ LATTE is reinventing itself with eye catching après-ski themed branding.
The new St. Moritz cup is a trendy redesign of its best-selling 230ml Cappuccino and larger 370ml Mr Big cups, to transport drinkers to the Swiss Alps this festive season. Featuring cubist inspired renderings of mountain vistas, as well as a good dollop of glitz and glamour to attract the 18-30 year old market, it’s designed to drive sales of iced coffee during the Winter season. The limited edition St. Moritz cups will be on sale from November through to March 2017 with RRPs of £1.35 for the 230ml and £2 for the Mr Big 370ml cups.
Also, to increase its consumer appeal, CAFFÈ LATTE is running an on pack competition to win a trip for two to St. Moritz. The support campaign follows its pioneering #MakeItAYayDay marketing drive which was full of social media category firsts, partnering with Spotify, podcasts and Snapchat. Promoting the St. Moritz cup is a team of high profile influencers who will expand its digital fan base by posting inspirational, positive content and taking over the @ukcaffelatte Instagram channel.
Emmi UK’s Head of Marketing, Laura Grove, says: “We love to surprise and delight our consumers with Emmi CAFFÈ LATTE limited edition packaging across Summer and Winter. For Winter 2017, we are proud to sponsor the FIS World Ski Championships and have brought the glamour of the host town, St. Moritz, to our best-selling Cappuccino.”
The CAFFÈ LATTE core range includes its no-added sugar Strong Macchiato, Cappuccino, Skinny (90 calories per cup) and Vanilla flavours. For more information, please go to www.emmi-caffelatte.com/uk.