Mature cheese sales continue to blossom, with 4.3 per cent growth in 2015 (Kanter Worldpanel 52 w to 11/10/2015). But where will the mature cheese fan look next and where will cheese retailers go to optimise this trend? Džiugas, the cheese from the Baltics, is presenting itself as the answer and with 800 tonnes sold annually, it appears to be a convincing argument.
The Lithuanian cheese makers at Džiugas have a real track record in successfully producing a mature cheese that is a delight on the palate. The younger Džiugas lines (Mild 12 and Piquant 18) are already mature by cheddar standards but are smoother and subtler in their taste. The older varieties (Delicate 24 and Gourmet 36) bring the recognisable qualities of a mature cheese into play. They have a crystalline crunch,but without the acidic back bite of a typical hard well-aged English or Italian cheese. The Piquant and Gourmet lines also retain the caramel hints that are reflective of older hard Dutch cheese, without being cloying.
Džiugas is gaining reputation and recognition in the UK. It is keen to seek out additional retail partners in order to complete a national network around the existing retail base. It is no coincidence that there are strongholds in London, Birmingham, Manchester, Leeds, Glasgow and Edinburgh where there are large Eastern European population clusters. These areas have been important in establishing the brand and bringing it to the attention of a wider audience of mature cheese fans. For more information regarding Džiugas in the UK please contact [email protected]. More details can be found at www.dziugashouse.lt/en/home/ and on Facebook: www.facebook.com/dziugaslegendarycheese.