A busy start to the year for debbie&andrew’s sees the brand launch a new packaging look; become the official sausage sponsor for the Better Breakfast Roadshow and announce support of The Addington Fund’s Farmhouse Breakfasts, a charitable project that puts ‘the business into breakfast’.
With the launch of a new pack design across its premium range packaging, debbie&andrew’s is building on the loyalty and consumer recognition achieved over the 15 years of having debbie&andrew’s welly boots and signature on pack. The new design magnifies the much loved and iconic boots and provides a clearer cross-range signature for its gluten, wheat and dairy free status.
Breakfast Week is the first major activity involving the new design. This sampling activity brings the breakfast message to 300,000 shoppers and will hand out 22,000 samples. debbie&andrew’s is also supporting The Addington Fund’s fundraising Farmhouse Breakfast initiative. The Fund supports farmers in times of hardship and in the worst case scenario, an alternative place to live. debbie&andrew’s is providing free sausages for eight regional events. Each event connects farmers with local retailers, hotels, restaurants, banks, business advisors, accountants and lawyers to improve business for all. The events raise money for the Addington Fund, boost awareness of British produce and encourage the development of local rural business networks.
debbie&andrew’s spokesman, Ian Bagnall, commented: “The new packaging will help to drive sales throughout 2016 and by focusing on breakfast throughout the first quarter, we hope to get sausage sales for the year off to a flying start.”