Daffy’s, the award-winning Scottish gin, has secured its first listing with Waitrose, initially debuting on the shelves of all 234 of the supermarket’s UK stores from 1 February.
Launched in December 2014, Daffy’s has quietly and confidently been building a global reputation as one of the very best in its class. Named London Dry Gin of the Year at the prestigious International Wine & Spirits Competition 2015, the new listing reinforces Daffy’s position as a speciality high-end gin that delivers both in flavour, as well as classic design.
Master distiller, Chris Molyneaux, who co-founded Daffy’s with his wife Mignonne, said: “Since launching Daffy’s we’ve worked hard to secure the right listings in discerning independents and quality stores. Achieving a national supermarket listing with Waitrose was a key ambition for the brand and we’re thrilled to be working with the company.
“Despite sales growing by seven fold over the last 12 months, our distillation methods, using the world’s best ingredients to produce small, single batches will never change. It’s the smooth and complex flavour of Daffy’s that makes it unique, to be enjoyed in cocktails, or neat over ice, like a fine Single Malt Whisky.”
Herchelle Perez-Terrado, Waitrose Spirits Buyer said: “We’re always on the look-out for drinks from producers who are clearly passionate about their brand, devoted to their craft, determined to use the finest ingredients and driven to make something that’s unique. Chris and Mignonne of Daffy’s typify that approach and we’re pleased to be able to bring their delicious gin to our customers across the UK.”
The design of the Daffy’s bottle likewise demands attention, with the clean lines of the crystal bottle the perfect backdrop to the stunning artwork by Robert E. McGinnis. The iconic artist was inspired to personify Daffy’s as the Goddess of Gin, akin to the timeless beauties he previously depicted in some of history’s most iconic film posters (Breakfast at Tiffany’s, James Bond etc.)
Mr Molyneaux continued: “2016 is set to be an incredibly exciting year for us and the culmination of many years of work to perfect Daffy’s offering. Waitrose will be the first time that many new customers are introduced to the product, and we cannot wait to hear their response.”
Proud of its Scottish roots, Daffy’s represents its founders’ flair for adventure, taking them across the globe to source the botanicals which set this gin apart; juniper from the Balkan States, lemon peel from Southern Spain and Lebanese mint, which creates the soft creamy, toffee notes.
Daffy’s is available nationally at Waitrose priced £35.99 for 70cl. It can also be purchased online www.daffysgin.com. Other stockists include Harvey Nichols, Forntum & Mason, Harrods and select independent stockists.