Clipper Teas, the Fairtrade tea brand owned by Wessanen UK, has launched a new on-pack promotion across its range of organic teas to reward existing fans and attract new customers to the brand.
The ‘With love from Clipper’ initiative incentivises purchases of Clipper’s Fairtrade Everyday Tea (£2.55 for 80 bags), Organic Everyday Tea (£2.60 for 80 bags) and Pure Green Tea (£2.79 for 80 bags). It offers fans the chance to own a series of limited edition tea caddies and tea towels, each featuring colourful designs linked to the established brand’s distinctive packaging. An online competition also provides the opportunity for tea-lovers to own the whole set.
The promotion looks to build on Clipper’s success as the UK’s fastest-growing black tea brand; Clipper has grown its value sales by eight per cent in the last 12 months (IRI w/e 8 October 2016). It also takes place during Clipper’s 20th anniversary of selling Fairtrade green tea in UK supermarkets.
“Life’s too short for bad tea,” comments Gill Green, Marketing Director at Wessanen UK. “Quality drives everything we do here at Clipper, from the way in which we source our tea right through to the experience that our customers receive when purchasing. We’re committed to getting tea from crop to cup in the best possible way.”
Gill Green adds: “We know how important it is to keep tea in tip-top condition; that’s why we have designed this limited edition range of caddies and tea towels to reward and delight fans of our brand.”
Sourced from some of the world’s finest tea estates across East Africa, India and Sri Lanka, Clipper’s signature teas have been blended and packed in Dorset since Clipper first launched in 1984. Clipper was the first UK tea brand to carry the Fairtrade mark in 1994, and has been fiercely committed to ethical tea sourcing ever since.