January 23, 2020

The most important meal of the day: survey reveals Brits’ love for breakfast remains strong

With Breakfast Week taking place this week, Beacon, Britain’s leading purchasing company, has revealed the top breakfast choices for diners across the country. In a recent survey* by Beacon, it was revealed that one in three Brits now eat breakfast out of the home at least once a week, spending a collective £76m per day.

It was also revealed that one in five Brits would choose an international breakfast option over a traditional cooked breakfast, speciality eggs or cereal – of those, a massive 62 per cent prefer a continental breakfast consisting of croissants, cheese and cold meats, with only 38 per cent choosing an American style dish of waffles or pancakes.

Overall, we’re traditionalists at heart and the English cooked breakfast reigns supreme, with 65 per cent of people choosing it as their ‘go to’ breakfast when outside of the home.

Brits’ penchant for breakfast remains strong, with 80 per cent considering breakfast to be the most important meal of the day – with them quoting a number of different reasons why they choose to eat breakfast outside of the home.

Paul Connelly, Managing Director at Beacon, commented: “With different trends coming to the market every day and consumers embracing international options, it’s good to see that the traditional English breakfast hasn’t fallen out of favour with diners. This survey has proved that breakfast is still the most important meal of the day in every sense, particularly economically, with Brits spending a collective £76m per day on eating breakfast out of the home.”

For more information about Beacon please visit www.beaconpurchasing.co.uk or follow Beacon on Twitter @Beacon_YPP.

*Based on a survey of 2,000 people in June 2015