July 20, 2019

Bombay Sapphire launches new limited edition gin inspired by the English countryside in summertime

As the global gin boom thrives, Bombay Sapphire continues to lead the charge with the launch of BOMBAY SAPPHIRE® Limited Edition: English Estate – a gin inspired by the landscape surrounding the brand’s home in the English countryside, launching in time for summer 2019.

The first in a series of limited edition product innovations due from the brand in the coming years, BOMBAY SAPPHIRE® English Estate is lovingly hand-crafted by the Master of Botanicals and the Master Distiller at the brand home Laverstoke Mill in Hampshire, UK. The renowned citrus flavour of the world’s leading premium gin BOMBAY SAPPHIRE is delicately infused with three new botanicals in the new limited edition London Dry Gin; Pennyroyal mint, Rosehip and toasted Hazelnut. This blend of botanicals results in bright citrus notes, invigorated with mint, which create a light and vibrant taste for the ultimate summer gin, designed to be enjoyed creatively in a variety of cocktails.

Supported with a 360 global launch campaign, the highly-anticipated limited edition will be available for 12 months only, and lands on shelf from April 2019.

Ivano Tonutti, Bombay Sapphire Master of Botanicals, comments: “Each botanical in our gin is carefully balanced to create a smooth and complex taste and the new BOMBAY SAPPHIRE® English Estate is no different. Hand-selected from the English countryside and drawing creative inspiration from the Hampshire home of Bombay Sapphire, the additional botanicals produce a summer inspired vibrant gin. Bursting with bright citrus notes and invigorated with mint, BOMBAY SAPPHIRE® English Estate provides a subtle taste elevation for gin lovers to enjoy.”

BOMBAY SAPPHIRE® English Estate also brings to accounts two bespoke cocktails that are specifically curated to showcase the new limited edition. The Secret English Garden blends BOMBAY SAPPHIRE® English Estate with Fever-Tree ginger ale and cloudy apple juice – served long with lemon, apple, thyme and ice. For something more classic with a twist is the BOMBAY SAPPHIRE® English Estate Gin & Tonic, a single or double measure combined withFever-Tree tonic, served over ice, garnished with mint and a lemon wedge.

A host of POS and in-bar collateral will be available to those who list the gin, all inspired by the design on the new limited edition bottle. Retailers can also proudly display the new bottle on-shelf with BOMBAY SAPPHIRE® English Estate hot spots and shelf edge labels.

Natasha Curtin, Global VP, Bombay Sapphire, says: “We are dedicated to creativity, which is why we’re so proud to launch a new limited edition gin, inspired by our home and  distillery in Laverstoke and the first in a series of limited editions that you can expect to see from BOMBAY SAPPHIRE. The addition of Pennyroyal mint, Rosehip and toasted Hazelnut create a perfect balance of citrus notes to produce a delicate gin to encourage experimentation in cocktail making.  BOMBAY SAPPHIRE® English Estate is testament to our global mission to ‘Stir Creativity’, where we aim to inspire and enable creative self-expression, both behind the bar and beyond.”

BOMBAY SAPPHIRE® English Estate will be available across the on and off trade from April 2019. RRP £23. 41% ABV.