One of Scotland’s most successful independent gin producers, Boë Gin, is adding a tropical dimension to its award-winning portfolio, with the launch of the new zesty Boë Passion Gin.
Vibrant in colour as well as taste, Boë Passion blends clean citrus peel and spice of Boë’s premium Scottish London Dry Gin, with a delicious kick of passion fruit. Conjuring images of sunshine and fiesta spirit on Brazil’s Copacabana Beach, the distinctive tropical floral notes of the passion fruit makes Boë Passion ideal for cocktails, or simply served over ice with tonic and a twist of orange.
Designed to stand out from the crowd, the tapered glass bottle features a delicate botanist-style etched illustration of the gin’s signature ingredient, the passion fruit plant and flower, off-set against the eye-catching yellow of the Boë Passion Gin itself.
Thanks to the colourful look and taste of the Boë Gin family, the brand has built a loyal following among consumers and mixologists alike. Sales have been particularly strong following the launch of Boë Violet Gin 18 months ago, which has seen the brand grow under the radar, to become Scotland’s second most popular independent gin producer.
Boë Violet Gin has national listings with all leading UK wholesalers and is a firm favourite in the Scottish on-trade with listings in some of the most prestigious bars and hotels in the country.
Andrew Richardson, Director of Boë Gin, said: “The overwhelming response to Boë Violet was a gear change for us, and our Master Distiller has worked hard to create a new product that is both amazing to look at and delicious to sip. With passion fruit a popular flavour in cocktails such as a Porn Star Martini, it just made sense for us to create gin with the fruit.
“Boë Passion Gin delivers on the authentic brave flavours, sensational aroma and vibrant colours that our customers expect and proactively seek out. By bringing a tropical, floral element to the spiced warmth and fresh orange zest characteristics associated with Boë Gin, we have created a striking new flavour profile in the Boë Gin family.”
Having focused on growing the brand organically in recent years, the launch of Boë Passion Gin will be a central element of the company’s new UK sales and marketing strategy. With further details to be revealed in the coming months, ambitious plans are already underway to build the brand in the on and off trade this summer, particularly around London and the South East.
Truly distinctive in taste, aroma and appearance, Boë Passion is the latest edition to the award-winning range, which includes the original Boë Scottish Gin and the popular Boë Violet Gin. The distiller also produces a number of gin liqueurs: Boë Peach & Hibiscus, Boë Scottish Brambleand Boë Spiced Orange.
Boë Gin is now available from Master of Malt £29.99 RRP (70cl, 41.5% ABV) and other good wholesalers. For further information on Boë Gin and stockists visit www.boegin.com