October 23, 2019

The Berry Company re-launches core juice range in Waitrose

1L_tetra_straight_GrrenTea[1]The Berry Company, one of Europe’s fastest growing drinks brands, announces the re-launch of its core juice range, with new low calorie, low sugar formulation. The juices, which will be available in Waitrose from July, have been produced in response to consumers growing demand for natural ingredients on the go, without additional added flavourings and preservatives.

The new range features best selling flavours: Acai Berry, Blueberry, Cranberry, Goji berry and Pomegranate. Alongside more exotic offerings such as Superberries Purple, Superberries Red, Green Tea & Blueberry, and White Tea & Peach as consumers’ taste buds long for more adventurous flavour offerings. All drinks are low in calories and sugars, whilst maintaining their authentic, fruity taste that Berry Company is known for.

To cater for the growing demand for reduced sugar products, with *92 per cent of consumers looking to lower their sugar intake; The *new recipes contains as little as 5Kcal and 0.9g of sugar per 100ml, offering consumers a healthier option without compromising on the great taste, in convenient, travel friendly packaging that can be consumed on the go.

Founded in 2006, The Berry Company now sells its ever-expanding ranges in over 50 countries around the world. The berry ingredients are sourced from across the globe, providing both retailers and consumers with exciting flavours and increased choice.

1L_tetra_straight_Pomegranate[2]Khaled Yafi, CEO and Founder of The Berry Company comments: “We are always looking to improve our portfolio of juices and this exciting new re-launch occurred after noticing a gap in the UK market for low calorie, low sugar juice drinks. We are responding to the growing demand from health conscious consumers, who wanted drinks that suited their busy day-to-day lives. We’re sure that the wide selection of irresistible fruit-filled flavours will go down a storm in the UK; we’re certain there is a berry for everyone!”

The new range will be launching in July 2016 in Waitrose, retailing at £1.39- 330ml and £2.29- 1L.