December 3, 2020

The Berry Company launches its first kids’ drinks range into the UK market

KIDS_BOX_BERRIESThe Berry Company, one of Europe’s fastest growing drinks brands, is extending its market leading range into the childrens’ drinks space with its first ever on-the-go kids variety, available in three exciting flavours.

The Berry Company’s new kids’ drinks range, which includes Super Duper Fruit Punch, Cheeky Little Berries and Berry Good Lemonade, has been specifically created to meet the demand for parents who want a low in sugar soft drink option.

The range consists of a juice not from concentrate, rich in vitamin c, no added sugar with just 1.7g per 100ml – half the amount than other leading kids juice brands. Neatly packaged into a convenient ‘box’, the kids drinks range are perfect size for popping into lunchboxes and cool bags.

Khaled Yafi, CEO and Founder of The Berry Company, commented: “We’ve grown our range of drinks over the last few years, meeting the needs of families and adults looking for a soft fruit juice to enjoy at home or on-the-go, so it made complete sense to take our range to a younger demographic.

“We’re incredibly proud of what we’ve created and having a new range, which parents can trust and children can enjoy is incredibly satisfying. The three new flavours we have are packaged perfectly for lunch boxes, picnic hampers and cool boxes and are something we can see as the next step in our company’s evolution.”