February 21, 2018

Barry Callebaut Beverages reports increase in Van Houten market share

Leading hot drinks manufacturer, Barry Callebaut Beverages UK, has reported a rise in sales of premium brand, Van Houten and an increase in its UK market share, with the brand name giving the products leverage over other similar cocoa and chocolate products in a tougher, post-Brexit environment.

Currently sitting at the pinnacle of the company’s product range, the Van Houten selection is developing a loyal following from UK customers who appreciate the variety of choices from a known, traditional, European, high quality brand.

With 26 variants of chocolate products, including fairtrade, low sugar, white chocolate and cocoa contents of 13 per cent to 50 per cent, Van Houten has long provided an indulgent and authentic chocolate drink that also has a conscience, thanks to its fairtrade credentials and Barry Callebaut’s well-documented commitment to sustainability. However, the name is best known for its fully comprehensive range, with its unfailing ability to meet the highest expectation serving as the legacy of the brand.

Head of sales for Barry Callebaut Beverages in the UK, Paula Bentley, has no doubt that the wide variety that the brand is able to offer is what has drawn the current influx of new customers in: “Van Houten offers a full selection to suit all tastes, with different depths of flavour and the required mix of low sugar and fairtrade products that tick every box. Its pedigree spans almost 200 years and the heritage of the brand is what underlies all products, giving them an official seal of quality that not many other names can match.

“Now completely UTZ Cocoa certified, Van Houten is fast becoming acknowledged as a favourite, authentic brand among UK customers who appreciate its position in the mix produced by Barry Callebaut, the world’s leading chocolate manufacturer and fully integrated supplier of chocolate and cocoa products, responsible for 20 per cent of chocolate and cocoa production worldwide.”

Barry Callebaut is an established advocate of sustainability, working with smallholder farms in West and Central Africa, supporting farmer training in Good Agricultural Practices (GAP).

Last year, the Group launched its campaign, ‘Forever Chocolate’, with a goal to make sustainable chocolate the norm. A year on, it has announced that it is on target to reach its objectives which include achieving the eradication of child labour from the supply chain; lifting more than 500,000 cocoa farmers out of poverty; being carbon and forest positive and using 100 per cent sustainable products in all of the company’s ingredients.

For further information on Barry Callebaut Beverages and its products visit www.barrycallebautvending.co.uk or call 01244 370500.