November 20, 2017

Ableforth’s Bathtub Gin secures major new listing in Waitrose

This summer will see multi-award-winning Ableforth’s Bathtub Gin available in 139 Waitrose spirits aisles nationwide for the first time, taking its well-earned place amongst Waitrose’s quality hand-picked craft spirits in time for the summer. The new Waitrose listing will be the brand’s most significant so far this year, following an unprecedented year where Ableforth’s Bathtub Gin has enjoyed phenomenal growth with year-on-year sales increasing by 225 per cent.

Bathtub Gin’s rapid growth and many accolades are a reflection of its extraordinary flavour profile, achieved using the traditional method of cold compounding (or infusing). Botanicals including juniper, coriander, cardamom, cinnamon, orange peel and clove are infused in top quality copper pot-still spirit. A favourite amongst amateurs and professionals alike, with a very loyal and enthusiastic following.

John Vine, Spirits Buyer for Waitrose, said: “As part of Waitrose’s continuing commitment to quality craft spirits, we’re delighted to be adding Ableforth’s Bathtub Gin to our range. This product is a great example of where the quality of the spirit is reflected in the quality of the packaging, with each bottle wrapped in paper and wax-dipped by hand.”

Michael Vachon, Head of Brand Development for Maverick Drinks, said: “Waitrose has been a pleasure to work with from the beginning and we’re delighted to be helping them expand their range of great quality craft spirits with the addition of Ableforth’s Bathtub Gin. The brand has seen extraordinary growth over the past couple of years and we hope we can add significant value to Waitrose by supplying them with products their customers will love.”

Ableforth’s Bathtub Gin will have an RRP price of £33, (70cl, 43.3%) in Waitrose stores nationwide.