March 21, 2019

AB InBev announces changes to UK senior management team

AB InBev, the world’s leading brewer, has announced a number of moves within its UK & Ireland senior management team, as part of organisational changes designed to capture future growth for the business.

  • Jerry Maguire, currently Off Trade Sales Director will take the role of Zone Revenue Management & Sales Intelligence Director for Europe. Jerry has been with AB InBev for 16 years, spending five years in UK sales roles, and two-and-a-half years heading up off-trade sales operations.
  • Martin Yntema, currently Country Director for the Netherlands will replace Jerry Maguire as Sales Director for the UK & Ireland. Martin has been with AB InBev for over 12 years, having joined in the company’s graduate scheme. He has previously held the role of Off Trade Sales Director in his native Netherlands for three years, before becoming Country Director.
  • Nic Bartholomeeusen, currently Finance and Strategic Planning Director for the UK & Ireland, will take over as Country Director for the Netherlands.  Nic joined AB InBev in 2011 and has held a number of roles across Hungary, Belgium and the UK in finance .
  • Oliver Devon, currently Head of Commercial within the Finance and Strategic Planning Team will take over Nic’s role, having spent three years in AB InBev overseeing various finance roles. Prior to this he was a Senior Consultant with Deloitte.   

AB InBev, the world’s leading brewer, has announced a number of moves within its UK & Ireland senior management team, as part of organisational changes designed to capture future growth for the business.

These changes follow the appointment of Paula Lindenberg as the new President for AB InBev UK & Ireland, announced in August last year.  Jason Warner, who headed up the UK business for three years, has taken on the role of Zone President for Europe.   

Paula Lindenberg, Incoming President for AB InBev UK & Ireland, said: “I’m excited to announce these changes to our senior leadership team. Both Jerry and Nic have delivered fantastic results in recent years, as our UK business has grown by double digits, and I wish them all the best in their new roles within Europe. I’m also thrilled to be welcoming new talent in Martin and Oliver to the team. Next year will be important in maintaining momentum across our business and accelerating the success of our global brands, Stella Artois, Budweiser and Corona and newer arrivals like Bud Light and Michelob ULTRA.”

AB InBev’s UK & Ireland business consists of 1,100 employees across three breweries in Magor, South Wales; Samlesbury, Lancashire and Enfield, North London and offices in Luton and London. The company brews and distributes some of the world’s most valuable beer brands, such as Stella Artois, Budweiser and Corona, as well as local beers like Bass, Boddingtons and Camden Hells lager.

Last year AB InBev expanded its no-alcohol and low-alcohol beer portfolio beyond its market-leading Beck’s Blue, Bud Light and Budweiser Prohibition with Michelob ULTRA. The expansion comes as part of AB InBev’s Global Smart Drinking Goals, which include a commitment for 20% of global volumes to be low alcohol or no alcohol by 2025.