May 22, 2019

A sparkling launch

Cawston Press is launching a new range of sparkling drinks for those wanting an everyday go to that’s less sweet than your average soft drink – but tastier and more exciting than plain water.

Available from 1 April in two flavours, Ginger & Lemon or Raspberry, they’re a simple blend of British sparkling spring water, a twist of Cawston’s pressed juice and natural extracts.  No added sugar, no artificial nonsense and no shortcuts.

At ten calories a can, this new range is aimed squarely at the growing number of shoppers seeking out grown up soft drinks that are less sweet but that are made with high quality, natural ingredients – much like their current sparkling range, which saw a whopping 78% growth in 2018[1].

According to the company’s Head of Taste, Micah Carr Hill: “Flavoured sparkling waters are the fastest driving segment within waters[2], but they can be austere or taste artificial. So with Cawston Dry, our focus was flavour. Adding a twist of our pressed juice and natural fruit extracts, makes for a much more rounded finish; a refreshing but dry profile that tastes of real fruit. That little splash of our renowned pressed juice makes a big difference.”

MD Steve Kearns agrees: “We know shoppers are looking for drinks with low calories and less sugar[3], without scrimping on flavour. They’re also wary of artificial sweeteners[4]. They want sustainably-sourced ingredients and recyclable packaging; all at a competitive price point. Cawston Dry is perfectly positioned to deliver on all fronts. It feels like a positive turning point in our sector that people are now demanding better quality soft drinks and we’re proud to be leading the charge in creating them.”

Cawston Dry is will be available to buy from Wholefoods, Amazon and many independents including coffee shops, yoga studios, healthy cafés, gyms and art galleries. The 2 SKUs are available to buy in single 250ml slim can format RSP £1.19.

[1] Cawston Press sparkling range is the fastest growing in adult soft drinks. IRI Marketplace, 52  w/e 02.12.2018

[2] Flavoured sparkling waters are growing at 12% YOY. Kantar Worldpanel 52 w/e 5t November 2017

[3] 48% of consumers are actively choosing soft drink products with low or no sugar. Mintel 2018

[4] Ingredient intelligent shoppers: a fifth more shoppers now regularly check the back of their labels after the sugar tax (who didn’t before) Nielsen 2018