Lawrence Hartley and Tim Healy, who between them own three acclaimed restaurants around the capital, including the iconic Joe Allen in Covent Garden, have partnered with renowned chef Jason Wild to launch new British-centric brasserie concept Mustard. Destined to be the first in a collection that will bring a fresh new approach to the high street, the brand opens its first site in Brook Green, West London.
Named after that most quintessential of British condiments, Mustard is designed to fill a growing gap in the market for mid-range, all-day dining that offers consistency and quality at great value prices.
Executive chef Jason Wild (Daphne’s, Joe Allen) has devised a menu of classic brasserie fare, intriguing sides and light snacks across breakfast, lunch and dinner, that mirror the current trend for lighter, healthier dining.
At the heart of Mustard’s offering are seasonal, responsibly sourced ingredients from some of the nation’s best artisan producers. However there is nothing pretentious, themed or over-inflated about the food here; just delicious, honest fare, served by friendly and knowledgeable staff in a relaxed and convivial atmosphere.
Reflective of their point of origin, starters range from Devonshire Crab Salad to Air Dried Cumbrian Ham, whilst mains are of the calibre of Slow Cooked Gloucester Old Spot Ham and Stinking Bishop Tart.
Succulent steaks and burgers, made from naturally reared beef grazed in the Scottish Highlands, are specialities of the house.
Committed to responsible practice Mustard is a member of the Sustainable Restaurant Association, and will be working hard to achieve a three-star rating, accreditation of which will begin after opening.
The drinks list follows a similar pattern, whether beers from the Cotswold-based Hop Kettle Brewing Company, award-winning sparkling wines from the Furleigh Estate and Nyetimber or spirits from the Sussex-based Blackdown Distillery.
In stark contrast to the over-inflated prices of wines on many restaurant lists, wines at Mustard start from just £3.95 a glass. Equally competitively priced is the fabulous cocktail collection including the signature Kilt Raiser; a warming blend of ginger beer, Blackdown vodka, apple juice and cayenne.
Mustard’s striking interiors are the work of leading agency DesignLSM (Burger & Lobster, Pavilion, ROKA Mayfair.) The site was once home to a branch of David Greig, the famous London Victorian grocery chain launched in 1870 as a rival to John and Mary Sainsbury’s stores. Offset by more contemporary touches are some of the original period features, including the glazed red brick on the frontage, with the family’s initials DG in an appropriate shade of mustard. The interior tiles meanwhile feature the Highland thistle, a nod to the Greig family’s Scottish heritage (slightly tenuous as they originally came from Hornsey in North London!)
To complement other aspects of the brand, Mustard’s colour palette – green, smoke, fawn, corn – is designed to reflect the British landscape. This will be balanced by artwork inspired by the likes of Francis Bacon, Joseph Turner and Bridget Riley.
Using this colour palette as inspiration, Studio Drawn Surface has created a bespoke piece of artwork which is a combination of delicately hand drawn illustrations and many layers of location and macro photography, all of which will complement the interior space, look and feel. Studio Drawn Surface describes the piece as “Beauty from decay, a subtle yet steady link to carry through to all the Mustard locations”.