Family business Mammy Jamia’s, best known for its premium preserves, has launched a range of fruit-inspired dressings.
The brand has already achieved a listing in 250 Waitrose stories for its three flavours: Plum & Ginger Dressing, Balsamic & Fig Dressing and Balsamic & Strawberry Dressing.
The dressings, which come in 300g bottles and cost £2.95 will be on promotion in Waitrose for ‘Buy One, Get One Half Price’ in store from March 11 – April 16.
Mammy Jamia’s is a family-run business established in 2010 by husband and wife Andrew and Sajmira Cairns. Andrew’s brother Matt – a former England rugby player – and his wife Sophie are also now involved in the business.
The dressings are based on recipes developed by Sophie which will feature as blogs on the www.mammyjamias.co.uk website.
The Cheshire-based company’s range of premium preserves are stocked in Waitrose, Booths and Amazon.
Andrew Cairns said: “We are delighted to have won the listing for our new range of dressings with Waitrose and have already had interest with other supermarkets about taking our products.
“Our plan was always to extend the range of premium products under the Mammy Jamia’s brand and we have a number of other ideas currently being worked on by Sajmira and Sophie who head up our new product development team.
“Our dressings are wonderfully fresh and tasty and we think their fruity flavours will really shake up the dressing category. Great on salads, they are also perfect with cheeses, meats, roasted vegetables, marinades and as a stir-fry sauce.”
Waitrose buyer Jo Heywood said: “I was the buyer initially responsible for listing Mammy Jamia’s Premium Range Preserves and we’re delighted at Waitrose to now be the first to stock their wonderful new range of dressings.
“Mammy Jamia’s fruit-inspired dressings are an exciting and innovative addition to the category and we know our customers are going to love them.”
In addition to its presence in the UK, Mammy Jamia’s products are proving increasingly popular in overseas markets where stockists include LuLu Hypermarkets and Spanish department store El Corte Ingles.
Andrew and Sajmira started out by selling 600 jars of their preserves at an indoor market in Cheshire. The preserves are based on a family recipe created by Sajmira’s mother, Mammy Jamia.